Since Instagram is owned by Facebook, and it is considered as a great platform for sharing photos and videos. Hence, more and business owners, affiliate marketers and large corporation managers have come to realize the huge importance of increasing their presence on Instagram and promoting their businesses using this huge platform.
However, in order to make sure you are on the right path, you should know how to reach your customers on Instagram without being too salesy. The following 8 smart ways will enable you to market your brand image, products and services to potential customers more easily.
1. Be an Authority
You need to establish yourself as an authority in your niche in order to get the attention of potential customers and Instagram users. Always come up with new ideas and precious insights, teaching your subscribers how to do certain things, how to think right or how to act according to reality. For example, if you are a spiritual mentor, you can easily promote your teachings through videos. Also, you will become an authority in your niche, allowing others to widen up their horizon in terms of thinking.
2. Introduce a new product or service
Another smart way to market to Instagram users is by introducing a new service or product you have just created or you are simply promoting. Showcasing products on Instagram is a very cost-effective way to create awareness about your products among Instagram users. Most of the brands prefer to buy active Instagram followers to reach out to more people, you can also do the same to achieve your goals.
3. Connect with your Users
In order to connect with your users, you need to invest time into exploring the Instagram community in your niche. Study your potential customers’ needs, desires, and goals. After you discover what they need, it will be easier to connect with them on a more personal basis.
4. Maintain a Philosophy
Make sure to include your brand logo at the end of each video you upload. Try to establish a ‘voice’ of your company and promote your company’s philosophy everywhere on the Internet. Remember that building up a brand is as important as promoting a product.
5. Share Highlights from an Event
Another clever technique of promoting your brand among Instagram users is to share the most important activities that took place at a certain local or national event. Each event is held at a certain geographical location, so people who will come have a greater chance of entering the Internet afterward. Not only the ones who participated in the event will access the Internet to read reviews and feedback, but also those who could not participate will go online. Create a few short videos to present some scenes at the event, share highlights and thank those who participated.
6. Come with a Strong Call to Action One of the smartest and most effective ways to market your products and services to Instagram users is by speaking directly to them. After watching a video, they should be encouraged to take a specific action, whether it is to call a phone number, subscribe to a mailing list, enter your website or purchase a product. Making a great video is very important, but having a strong call to action is certainly paramount.